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WebsiteIntroduction
Digital Brands Group Inc. (NASDAQ: DBGI) is a publicly traded retail apparel and fashion holding company headquartered in Los Angeles, California. As of September 24, 2025, shares closed at $5.8799, reflecting a 34.40% gain on a trading volume of 891,527 shares.
Corporate Structure and Overview
Digital Brands Group operates as a curator of direct-to-consumer lifestyle brands and employs between 11 and 50 staff according to its LinkedIn profile. The company aggregates multiple fashion labels under a single operational platform, utilizing shared servicesâfrom supply chain management to marketingâto reduce fixed costs and enhance margin expansion. It focuses on âcloset share,â using consumer data and personalized cohorts to tailor content and product offerings across its portfolio.
Key brands include:
- Bailey 44: A contemporary womenswear brand specializing in occasion and date-night styles.
- DSTLD: A brand rooted in premium denim and essentials, emphasizing minimalist design.
- Stateside: Womenâs apparel crafted from all-natural fabrics that embody relaxed elegance.
- Sundry: Versatile clothing designed for casual wear, with a variety of materials and prints.
- AVO: A brand focused on offering basics made from premium materials sold directly to consumers.
E-commerce by hookle.app
Recent Developments and News
On April 2, 2025, Digital Brands Group announced the acquisition of the assets of Open Daily Technologies Inc., a company that develops virtual shopping solutions, in exchange for 344,827 common shares. This acquisition aims to integrate immersive commerce tools into the existing e-commerce framework to enhance customer engagement and conversion rates.
Financial and Strategic Analysis
A summary of key financial metrics (TTM unless otherwise noted):
| Metric | Value |
|---|---|
| Market Capitalization | $25.78 million |
| Shares Outstanding | 4.49 million |
| Revenue | $8.706 million |
| EBITDA | â$8.396 million |
| Gross Margin | 22.38% |
| Net Margin | â150.70% |
| Debt to Equity (MRQ) | 90.10% |
| Beta | 0.30 |
| YTD Price Change | +202.86% |
Digital Brands Group aims to control margins by owning the entire supply chain, from manufacturing to distribution, while employing AI-powered IP protection, automated marketing, and advanced data security practices. Its shared-services model is designed to scale alongside the addition of new brands, with a focus on enhancing customer lifetime value (LTV) and cash flow.
Market Position and Industry Context
Digital distribution is continuing to capture an increasing share of apparel sales, which poses challenges to traditional department and specialty retailers. By combining operational expertise with technology platforms, Digital Brands Group positions itself as a connector between purely digital e-commerce brandsâoften facing scalability and profitability challengesâand legacy retailers burdened by brick-and-mortar costs. The portfolio approach is intended to enhance consumer engagement and capture wallet share across a diverse customer base.
tl;dr
- On September 24, 2025, DBGI shares increased by 34.40% to $5.8799.
- The April 2 acquisition of Open Daily Technologies for 344,827 shares aims to incorporate virtual shopping tools that may enhance customer engagement and conversion rates.
- The companyâs model integrates apparel brands with AI-driven marketing, IP protection, and data analytics to promote margin growth and expand its direct-to-consumer portfolio.
- The integration of interactive commerce solutions may aid in future growth within the e-commerce sector.
