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WebsiteRedCloud Holdings PLC: AI-Driven Open Commerce for FMCG Supply Chains
Company Overview
RedCloud Holdings PLC (NASDAQ: RCT) operates a cloud-based, business-to-business open commerce platform focused on fast-moving consumer goods (FMCG). Incorporated on 15 April 2024, the company leverages its RedAI trading platform to connect brands, distributors, and local retailers across Argentina, Brazil, Nigeria, South Africa, the United Kingdom, and other markets. By matching digitized inventory with purchasing power, RedCloud aims to address an estimated $2 trillion global inventory gap within the $11 trillion FMCG market.
Corporate Structure
RedCloud’s headquarters are located at 50 Liverpool Street, London (EC2M 7PY). The company employs between 201 and 500 staff worldwide. The leadership team is led by CEO and co-founder Justin Floyd, who has participated in various industry events, including the ROTH AI Summit. The workforce includes roles such as software developers, data scientists, sales executives, and operations personnel. Computershare Ltd functions as its transfer agent.
Developments and News
- On 20 March 2025, RedCloud priced an initial public offering of 4,444,445 ordinary shares and completed its NASDAQ listing as RCT on 24 March 2025. Proceeds are allocated for working capital, debt reduction, and market expansion.
- On 2 September 2025, the company established a joint venture with Kayanat to enter the Saudi Arabian FMCG sector.
- On 26 August 2025, RedCloud signed a strategic partnership with Nigeria Distillers Limited to enhance distribution in West Africa.
- An investor roadshow was conducted with meetings through 12 September 2025.
Financial and Strategic Analysis
For the fiscal year ending 31 December 2024, RedCloud’s revenue increased by 134.8% to $46.5 million, up from $19.8 million in 2023. At the same time, its net loss rose by 56.6% to $50.7 million. In the first half of 2025, the platform facilitated approximately $3.6 billion in FMCG transactions, serving over 37,000 active retailers, listing 6,700 brands, and working with 760 trading distributors.
On 23 September 2025, trading volume reached 6.55 million shares, with the stock price increasing by 32.35% to $1.35. Two analysts rated the shares as a “strong buy,” with a consensus 12-month price target of $5.00.
Market Position and Industry Context
Ongoing challenges in fragmented supply chains and legacy trading systems have resulted in a $2 trillion gap in FMCG availability. RedCloud’s AI-enabled marketplace provides features such as real-time demand forecasting, inventory optimization, and an in-app payment solution (RedPay), aiming to reduce distribution costs. The company's open commerce model aims to compete with traditional wholesalers and regional e-commerce platforms by offering end-to-end procurement, logistics, and financial services within one ecosystem.
tl;dr
On 23 September 2025, RedCloud (NASDAQ: RCT) saw a price increase of 32.35% to $1.35 following announcements related to a joint venture in Saudi Arabia and a partnership in Nigeria. In H1 2025, the platform facilitated $3.6 billion in trades across 37,000 retailers and 6,700 brands. For FY 2024, revenue was reported at $46.5 million, with losses of $50.7 million. Analysts project a 12-month target price of $5.00, supported by geographic expansion and AI-powered supply chain services.
