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REDCLOUD HOLDINGS PLC (ticker: RCT) is a London-based public limited company operating an AI-powered, business-to-business open commerce platform for fast-moving consumer goods (FMCG). Originally founded in 2012 as a cloud-native supply-chain technology provider, the company restructured as REDCLOUD HOLDINGS PLC on 15 April 2024 and completed its initial public offering in March 2025. The platform connects FMCG brands, distributors, and retailers across Argentina, Brazil, Nigeria, South Africa, the United Kingdom, and other markets, addressing an estimated $2 trillion inventory gap in the global $11 trillion FMCG industry.
Corporate Structure
REDCLOUD employs between 201 and 500 people, according to its LinkedIn profile. The company is registered at 50 Liverpool Street, London, EC2M 7PY, United Kingdom. The management team is led by co-founder and CEO Justin Floyd, supported by a board that includes Nikolaus Senn. Operations encompass software development, data analytics, AI research, sales, customer success, and commercial finance. The platform facilitates inventory trading, payment services (RedPay), market insights, and in-app advertising for brands and distributors.
FMCG Supply Chain by Jacques Dillies
Recent Developments and News
On 20 March 2025, REDCLOUD completed its initial public offering of 4,444,445 ordinary shares, beginning trading on NASDAQ under the symbol RCT.
On 13 June 2025, the company’s CEO attended the ROTH Conference, which focused on expansion plans into emerging markets.
On 26 August 2025, REDCLOUD announced a partnership with Nigeria Distillers Limited to enhance distribution of beverage brands via the RedAI trading platform.
On 2 September 2025, the group entered a joint venture agreement with Kayanat family office in Saudi Arabia to establish RedCloud Arabia, aimed at improving supply-chain efficiency in the region.
On 13 August 2025, two Schedule 13D/A amendments were filed, reporting that Christina Byland held 40.95% of ordinary shares (including warrants) and Nikolaus Senn held 12.28%.
On 15 August 2025, the SEC declared the effectiveness of REDCLOUD’s registration statement (Form F-1, File No. 333-288747), allowing the company to proceed with its follow-on offering.
On 25 September 2025, RCT shares closed at $1.9907 on NASDAQ, reflecting a 28.43% increase with a trading volume of approximately 4.35 million shares, compared to an average daily volume of 3.12 million.
Financial and Strategic Analysis
In the twelve months ending 31 December 2024, REDCLOUD reported revenue of $46.50 million, a 134.8% increase from $19.81 million in 2023. The net loss attributable to common shareholders was $50.72 million, which is a 56.6% increase year-over-year. As of 26 September 2025, the company’s market capitalization was approximately $93.8 million, with an enterprise value of $140.9 million and a price-to-sales ratio of 1.47. There was no reported positive EPS or P/E ratio, indicating continued investment in growth and platform development. Equity research consensus among two analysts set a 12-month price target of $5.00 per share.
Strategically, REDCLOUD focuses on four primary services: inventory trading, intelligent data insights, in-app promotional tools, and mobile payments. The RedAI Trading Platform has facilitated the trading of $3.6 billion in FMCG goods during the calendar years 2023 and 2024. As of mid-2025, the platform supported more than 68,000 active retailers, over 6,700 brands, and over 1,000 trading distributors. Continued expansion into Middle Eastern and African markets aims to leverage AI-driven supply-chain optimization and extend the platform’s open-commerce model.
Market Position and Industry Context
REDCLOUD operates within the technology-enabled FMCG supply-chain sector, competing against traditional distributors and regional e-commerce platforms. By integrating machine learning and real-time data analytics, its platform addresses inefficiencies that can lead to oversupply in certain markets and stock-outs in others. The company’s model differs from established e-commerce incumbents by offering transparent pricing, dynamic inventory exchanges, and embedded financing options. Growth opportunities exist in under-penetrated retail segments in emerging markets and cross-border trade corridors.
tl;dr
On 25 September 2025, REDCLOUD shares (NAS:RCT) closed at $1.9907, up 28.43% on a volume of 4.35 million. Major shareholders Christina Byland and Nikolaus Senn held 40.95% and 12.28%, respectively, as of 13 August 2025. The SEC declared REDCLOUD’s Form F-1 effective on 15 August 2025, allowing for a follow-on offering. The company’s 12-month consensus price target is $5.00. Upcoming events include the Q3 2025 earnings release scheduled for 30 September 2025 and continued market rollout in Saudi Arabia under the joint venture agreement.
