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Comscore, Inc. (NASDAQ: SCOR) is an American-based global media measurement and analytics company founded in July 1999 and headquartered in Reston, Virginia. The firm provides marketing data and audience insights to enterprises, advertising agencies, brand marketers, and publishers, covering digital platforms, linear television, over-the-top services, and theatrical viewership.
Corporate Structure and Experience
As of 2025, Comscore employs between 1,001 and 5,000 people across offices in Reston; São Paulo; and Mexico City. Since November 2019, Bill Livek has served as Chief Executive Officer and Executive Vice Chairman. The board has established a Special Committee and retained independent advisors to oversee corporate governance and capital structure initiatives. According to a Schedule 13G filing dated September 16, 2025, Mount Logan Capital Inc. holds 400,451 shares, representing 8.0 percent of Comscore’s outstanding common stock.
Comscore stock by Milad Fakurian
Recent Developments and News
On September 29, 2025, Comscore filed a definitive proxy statement (DEFA14A) with the U.S. Securities and Exchange Commission outlining an exchange of 31,928,301 shares of Series B Convertible Preferred Stock for 4,223,621 shares of Series C Convertible Preferred Stock and 3,286,825 shares of common stock. This transaction is subject to shareholder approval and certain closing conditions, including regulatory clearances. A concurrent Form 8-K reported material definitive agreements and potential modifications to the rights of security holders.
On the same trading day, Comscore’s share price increased 45.42 percent to $8.90 on the Nasdaq, with a trading volume of 1,246,694 shares. The company is also preparing for presentations at industry events, including Advertising Week New York on October 7–8, 2025, and Programmatic I/O New York on September 30, 2025.
Financial and Strategic Analysis
The proposed stock exchange agreements aim to realign Comscore’s capital structure and introduce a new class of preferred stock. The board’s unanimous recommendation reflects a strategic initiative intended to benefit existing shareholders and holders of non-voting preferred shares. The increase in share price on September 29, 2025, may indicate investor interest in the transaction and the potential governance changes.
Comscore’s long-term strategy has included multiple acquisitions—such as Proximic in May 2015 and the 2023 rebrand of its programmatic targeting business under “Proximic by Comscore”—and partnerships, notably the equity stake agreement with Kantar in February 2015. These initiatives have expanded its analytical capabilities across digital, mobile, and television markets.
Market Position and Industry Context
In the third-party audience measurement space, Comscore competes with firms such as Nielsen and other data analytics providers. Its cross-platform dataset, integrating online consumption metrics with television and theatrical viewership, positions the company as a source for comprehensive measurement. Advertisers and media buyers utilize Comscore’s standardized metrics to plan, transact, and evaluate multiscreen campaigns, while publishers leverage its insights to enhance content distribution and monetization strategies.
tl;dr
On September 29, 2025, Comscore’s stock increased by 45.42% to $8.90 as the company filed a DEFA14A proxy detailing an exchange transaction aimed at restructuring its preferred and common equity. The board’s Special Committee has recommended the plan, pending necessary shareholder and regulatory approvals. Mount Logan Capital holds an 8.0% stake in the company. Comscore will present at Advertising Week New York (October 7–8) and Programmatic I/O New York (September 30), highlighting its ongoing engagement with clients and industry partners.
