LinkedIn
WebsiteIntroduction
American Rebel Holdings Inc (NASDAQ: AREB) is a Nevada-incorporated company that markets American Rebel Light Beer. Trading under the ticker AREB, the company is focused on distributing its patriotic-themed beer within U.S. grocery and wholesale channels.
Corporate Structure and Leadership
American Rebel operates under a dual-class equity structure, with Series A Preferred Stock held by management carrying superior voting rights. The board approved a 1-for-20 reverse stock split effective October 3, 2025, reducing shares outstanding from approximately 11.27 million to about 563,000 before applying round-lot protections. Fractional shares were rounded up, resulting in a post-split share count expected to be near 1 million, intended to support Nasdaq compliance and enhance liquidity. Leadership includes Corey Lambrecht, who has over 20 years of experience in public company settings and strategic management.
Light Beer by Brad
Recent Developments and News
- October 2, 2025: Filed a prospectus (Rule 424(b)(2)) for the resale of up to 4,601,862 common shares, including shares underlying convertible preferred stock and prefunded warrants.
- October 3, 2025: Began trading on a post-split adjusted basis following the 1-for-20 reverse stock split, with minimum round-lot protections and fractional shares rounded up.
- October 7, 2025: Submitted a Form S-1 registration statement to the SEC, registering securities under the Securities Act of 1933.
- October 14, 2025: Announced that American Rebel Light Beer will secure Spring 2026 distribution placement across all 416 Southeastern Grocers locations—including Winn-Dixie, Harvey’s, and Fresco y Más.
- In 2025: Confirmed participation to showcase American Rebel Light at the National Beer Wholesalers Association Convention in Las Vegas, Nevada.
Financial and Strategic Analysis
As of October 17, 2025, AREB closed at $2.1597, a 39.33% decline intraday, on a volume of 2,952,940 shares. According to Yahoo Finance data (as of October 14, 2025):
- Market Capitalization: $2.585 million
- Trailing Twelve-Month Revenue: $9.47 million
- Net Loss (TTM): $32.85 million
- Diluted EPS (TTM): –$193.60
- Total Cash (MRQ): $457,210
- Levered Free Cash Flow (TTM): –$10.67 million
- Price/Sales (TTM): 0.16
- Beta (5Y Monthly): 1.09
The company has undertaken multiple reverse stock splits (1-for-9, 1-for-25, and 1-for-20) to maintain compliance with Nasdaq listing requirements and to enhance market visibility. The October 2 prospectus concerns secondary sales by existing shareholders, with the company potentially receiving proceeds only from the exercise of prefunded warrants, estimated up to $18,829. The management retains significant control through preferred shares, which may affect the influence of common shareholders.
Market Position and Industry Context
American Rebel Light Beer operates within the U.S. light beer segment, which is primarily dominated by national brewers but also includes growing craft and regional brands. The planned rollout across Southeastern Grocers—a chain ranked #19 by U.S. grocery sales—will extend American Rebel’s market presence in Florida, Georgia, Alabama, and surrounding states. Collaboration with grocery wholesalers and participation in industry conventions support the company’s distribution strategy. The low post-split float and a beta near 1.1 suggest the potential for share-price volatility consistent with broader market movements.
tl;dr
On October 3, 2025, AREB executed a 1-for-20 reverse stock split with round-lot protections. By October 17, 2025, shares traded at $2.16, down 39.33% on 2.95 million volume. SEC filings include a 424B2 prospectus on October 2 and an S-1 on October 7. The company secured distribution of American Rebel Light Beer across all 416 Southeastern Grocers stores for Spring 2026 and will showcase at the NBWA Convention in Las Vegas. Trailing twelve-month revenue stands at $9.47 million against a net loss of $32.85 million.
