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Functional Brands Inc (NASDAQ: MEHA) is a health and wellness company headquartered in Lake Oswego, Oregon. Since its incorporation in 2020, the company has built a portfolio of science-based consumer brands, anchored by KirkmanĀ®, a nutraceutical business with origins dating back to the late 1960s. Functional Brands operates an FDA-registered, cGMP-certified manufacturing facility in the United States and focuses on delivering clean, transparent supplements designed for consumers with diverse health needs.
Corporate Structure and Leadership
Functional Brands is organized around a core leadership team and a network of manufacturing, marketing, and R&D specialists:
ā¢ Eric Gripentrog, Chief Executive Officer and Director, has over 30 years of experience in the consumer-packaged goods sector, including leadership roles at Kellogg, Panera Bread, and Gina Cucina.
ā¢ Tariq Rahim, Lourdes Felix, Steven Rossi, and Girard Smith serve as executive officers and directors.
ā¢ The company maintains an in-house manufacturing operation compliant with FDA regulations and cGMP certification, enabling quality control and consistency across its product lines.
ā¢ Functional Brands has developed contract and white-label manufacturing capabilities, serving other nutraceutical companies through production and packaging services.
Nutraceuticals by Stephen Foster
Recent Developments and News
ā¢ On November 5, 2025, Functional Brands began trading on the Nasdaq Capital Market under the ticker MEHA via a direct listing.
ā¢ In a letter to shareholders dated November 24, 2025, CEO Eric Gripentrog outlined the companyās missionāāMaking Everyone Healthy Againāāand reaffirmed a focus on the growth of the Kirkman brand.
ā¢ On December 15, 2025, the company filed its Form 10-Q for the quarter ended September 30, 2025, with financial statements and management discussions available on the SECās EDGAR system.
ā¢ In May 2024, Functional Brands launched P2iā¢, a Purity-Certified prenatal vitamin that aligns with the International Federation of Gynecology and Obstetricsā position statement published in October 2023.
Financial and Strategic Analysis
As of December 26, 2025, key trading and financial metrics include:
| Metric | Value |
|---|---|
| Stock Price | $0.2965 |
| Daily Change | +34.16% |
| Volume | 4,248,333 |
| Market Capitalization (intraday) | $3.96 million |
| Revenue (TTM) | $6.8 million |
| Net Income (TTM) | ā$0.37 million |
| Profit Margin | ā5.47% |
Strategic initiatives include expanding direct-to-consumer and retail distribution, leveraging a partnership with Market Performance Group to enhance e-commerce and retail placement. The company plans to broaden its product portfolio with offerings such as Biofilm DefenseĀ® and an Original Epsom Salt Cream, while continuing contract manufacturing and white-label services as additional revenue streams.
Market Position and Industry Context
The global nutritional supplements market was valued at USD 485.62 billion in 2024 and is projected to grow at a 6.42% CAGR through 2030. Industry drivers include:
ā¢ An average U.S. consumer spend of $56 per month on dietary supplements.
ā¢ A 43.8% usage rate of nutritional supplements among gym-goers.
ā¢ A 9.1% annual growth rate in sports nutrition.
Challenges in the sector include variable product quality, increased regulatory scrutiny, and a lack of standardization, highlighting the importance of Functional Brandsā emphasis on transparency, third-party testing, and cGMP compliance. The company aims to capture market share by addressing consumer concerns regarding product purity and efficacy.
tl;dr
On November 5, 2025, Functional Brands Inc began trading on Nasdaq (MEHA) via a direct listing. In its December 15, 2025, Form 10-Q, the company reported $6.8 million in trailing revenue and a $0.37 million net loss. Shares closed at $0.2965 on December 26, 2025āup 34.16%āwith 4.25 million shares traded. Strategic priorities include growing the Kirkman brand, expanding retail and e-commerce channels through a partnership with Market Performance Group, and launching new products like Biofilm DefenseĀ® and Original Epsom Salt Cream. The global supplements market is projected to grow at a 6.42% CAGR through 2030, providing a favorable backdrop for Functional Brandsā expansion.
