Booking Holdings CEO Executes Automatic Sale of Shares Worth Billions

Booking Holdings Inc. (NASDAQ: BKNG) CEO and President Glenn D. Fogel sold 844 shares of company stock in multiple transactions on January 15, 2026, under a pre-established Rule 10b5-1 trading plan, raising approximately $4.38 million (about KRW 5.7 billion). His holdings fell from roughly 20,000 to about 19,000 shares, but he still retains a stake valued at around $102 million (about KRW 1.3 trillion). On the same day, another executive, Vanessa Ames Wittman, sold 15 shares under a 10b5-1 plan at an average price of $5,191 per share (about KRW 6.7 million), realizing about $78,000 (roughly KRW 100 million) in cash.

Over the same period, BKNG shares on the Nasdaq closed down 1.49% at $5,115.91 on January 16, reflecting volatility among online travel peers amid a broader market correction.

Booking Holdings is a Nasdaq-listed global online travel platform. Through its brands—including Booking.com, Priceline, Agoda, Kayak and OpenTable—it offers lodging, airline tickets, rental cars and restaurant reservations in more than 220 countries.