Apple's Tim Cook Sells Shares Worth 220 Billion Won Amid Executive Stock Settlements

Apple’s senior executives sold portions of their holdings on the open market in early April following RSU vesting and tax withholding under pre-established trading plans. After a large tranche of his award shares vested on April 1, CEO Tim Cook proceeded the next day to quietly sell about $16.4 million—roughly ₩220 billion—worth of Apple stock. Senior Vice President of Retail and People Deirdre O’Brien and General Counsel Jennifer Newstead likewise completed similar settlements of their equity awards and tax obligations. Even after these transactions, Cook still owns millions of Apple shares, and each of the two senior VPs retains hundreds of thousands, underscoring that these are routine, compensation- and tax-driven trades.

On April 2, Apple announced it will report fiscal 2026 second-quarter results on April 30 (U.S. time). The company also marked its 50th anniversary on April 1 with a major Apple Park concert and celebratory events at stores worldwide.

Built on the strength of its iPhone, Mac and Services businesses, Apple is a global Big Tech leader with a market capitalization in the trillions of dollars. The company has long relied on stock-based awards such as RSUs for a significant portion of executive compensation. Key executives, including Tim Cook, hold large long-term incentive awards, and these share disposals have been carried out regularly under pre-set 10b5-1 trading plans.