U.S. Coffee Chain Hits 52-Week Low, Recovers Market Cap by 660 Billion in Just One Day

Dutch Bros Inc. (NYSE: BROS) closed up 6.42% at $53.85 on the New York Stock Exchange on April 17, boosting its market capitalization to about $6.84 billion (approximately ₩9.6 trillion). In a single day, its market cap rose by roughly $470 million (about ₩660 billion), and trading volume reached 3.55 million shares.

Despite significant volatility—hitting a 52-week low of $46.51 at the end of March and plunging more than 6% on April 13—the company reported a 29% year-over-year increase in quarterly revenue for Q4 2025 when it disclosed its results in February. It has also reaffirmed an aggressive growth strategy to open approximately 175–181 new stores in 2026.

Dutch Bros is further expanding its footprint in retail and e-commerce by rolling out its at-home coffee products through major distributors such as Amazon and Walmart.

Founded in Oregon in 1992 as a drive-thru–centric coffee chain, Dutch Bros went public on the NYSE in 2021. It currently operates over 1,000 locations across the United States and is pursuing an aggressive combination of new store openings and acquisitions, targeting more than 2,000 outlets by 2026.