AI Storage Executive Sells Nearly 2 Billion Won in Shares but Retains Significant Stake

From April 21 to 24, Everpure, Inc. (NYSE: P) Chief Vision Officer John Colgrove sold approximately 180,000 shares of Class A common stock in the open market through family trusts under his 10b5-1 trading plan, disposing of roughly $12.63 million (about ₩18.6 billion), according to a regulatory filing. During that period, he executed 11 transactions to sell about 151,000 shares at $70–$71 per share, then on April 24 sold an additional 28,935 shares at around $70 through a separate trust. All shares sold were held indirectly in trusts.

Despite these sales, Colgrove still retains millions of shares in Everpure, including some 600,000 indirectly held via trusts and over 6.7 million directly held shares.

Meanwhile, JPMorgan recently cut its price target for Everpure from $105 to $80 but maintained an “overweight” rating. At the same time, institutional investors such as M&T Bank and Universal Beteiligungs reportedly added to their Everpure positions.

Everpure’s stock trades under the ticker P on the New York Stock Exchange, and as of April 27, its share price was in the mid-$70 range.

Headquartered in Santa Clara, California, Everpure is an all-flash data storage company that rebranded from Pure Storage in February 2026 and changed its ticker from PSTG to P. In its recent earnings releases and investor materials, the company has identified high-performance data storage and related services for AI and cloud workloads as its core growth drivers.