'Starbucks' Overseas Business Chief and HR Head Sells Partial Shares Amid Stock Recovery

According to filings by Starbucks Corp. (NASDAQ: SBUX), International Division CEO Brady Brewer and Chief Partner Officer Sarah Kelly sold portions of their Starbucks common stock in multiple transactions between April 6 and April 29.

Brewer disposed of roughly 1,000 shares in two tranches on April 6 and April 17. The April 17 transaction, along with Kelly’s sale on April 29, was executed under a 10b5-1 trading plan established in December 2025, the filings show. Combined proceeds for both executives totaled about $410,000 (approximately 600 million Korean won).

Despite these sales, Brewer still holds around 84,000 shares—valued at about $7.6 million (over 10 billion won)—while Kelly retains more than 57,000 shares, worth roughly $6 million (around 8 billion won).

In its fiscal 2026 second-quarter results, announced April 28, Starbucks reported revenue of approximately $9.5 billion and net income near $500 million, both surpassing market estimates. Following the release, the stock rose about 8% in one day, approaching a 12-month high.

Headquartered in Seattle, Starbucks is the world’s largest coffeehouse chain. Since early 2026, it has been pursuing a long-term turnaround strategy that includes converting its China operations into a joint venture, overhauling its Rewards program, and remodeling stores.

Brewer’s International Division—responsible for an asset-light growth strategy in overseas markets, including China—is described by the company as a key pillar for improving overall group margins.