'UGG·HOKA' Parent Company Sees 6% Surge in Stock Price Amidst Halved Valuation

Deckers Outdoor Corporation (NYSE: DECK) shares closed at $104.67 on May 6 in New York, marking a 6.22% gain for the day. Trading volume reached about 1.03 million shares—well above its average—and the company’s market capitalization rose by roughly $1 billion to $14.8 billion (approximately ₩20 trillion).

The jump came after Bernstein upgraded Deckers’ analyst rating from Underperform to Market Perform and raised its price target from $90 to $100, emphasizing the stock’s attractive valuation. An article on Motley Fool also pointed out that Deckers is trading roughly 55% below its 52-week high of $223.98 and noted that the fiscal 2026 fourth-quarter earnings report on May 21 could provide short-term momentum.

Founded in California in 1973, Deckers is a U.S. consumer-goods company best known for its premium footwear and apparel brands, including UGG, running-shoe label HOKA and sandal brand Teva. The company is frequently cited as a case study in how HOKA’s rapid growth, following UGG’s success, has driven long-term performance and shareholder value.